Sell a Fitness & Wellness Franchises business

Owner-operator fitness & wellness franchises businesses trade at 3x–5x SDE for typical $500K–$3M SDE ranges. At $3M+ EBITDA scale the same operators sell at 6x–10x EBITDA. Multiples in this category are ebitda-based and data-sourced from Franchise Times M&A Report 2025 + IFA Multi-Unit Franchisee Report. Where you land in the range is driven by growth trajectory, revenue mix, customer concentration, and management-team depth beyond the owner.

Planet Fitness area-developer franchisees have driven substantial roll-up activity, with PE platforms (TSG Consumer Partners, L Catterton, Alaris Equity) leading investor activity. Active buyer archetypes in franchise include Multi-unit franchise PE, Larger franchisee group, Individual acquirer. Which of these bids for your business depends on scale — sub-$1M SDE is typically individual or search-fund territory, $1-3M SDE opens up PE platforms and strategics, and $3M+ EBITDA gets full LMM buyer attention.

Fitness-franchise operators (Planet Fitness, Anytime Fitness, F45, Orangetheory, Crunch, Massage Envy) with multi-unit membership bases, strong ancillary-revenue mix, and modernized-facility status trade at premium. Beyond the industry-specific factor, the universal drivers in franchise are same-store sales growth trajectory (sssg); territory density in target metros (reduces overhead per unit); strong franchisor relationship and development-agreement quality.

Boutique-fitness concepts (F45, Orangetheory) have shown material membership-turnover challenges post-2022; buyers scrutinize your member-retention and unit-level ROI. Buyers in this category also standardly scrutinize franchisor consent required on ownership transfer and restaurant-level margin compression (labor + food cost). Addressing these in advance in a well-prepared CIM materially reduces retrade risk during diligence.

Typical transaction range for fitness & wellness franchises is $2.0M–$40M in annual revenue. Below that, buyer pool narrows to individual and small-search-fund. Above that, PE platforms and strategics dominate. NAICS code 713940 — buyers screen by NAICS in most deal sources.

From the day you engage a broker to close, expect 6–12 months for a well-prepared business in franchise. The prep work — financial cleanup, addbacks documentation, key-employee retention agreements, real estate lease sorting — is where 3-6 months of the timeline hides. Starting that early is what separates a full-multiple exit from a discounted one.