Main Street is the term the M&A industry uses for owner- operator businesses — typically $200K to $5M in SDE (seller's discretionary earnings), owned by a single principal, and financed on sale by SBA 7(a), seller notes, and increasingly bolt-on capital from private-equity-backed platforms.
The category is huge and varied: HVAC and plumbing service companies, insurance and accounting practices, IT-services (MSP) shops, restoration and roofing contractors, veterinary and dental practices, single- location restaurants, and dozens more verticals. What ties them together is that the owner shows up at the business every day and the enterprise value is a multiple of what that owner takes home in cash.
How much they trade for depends less on the industry than on three factors we've written about extensively: financial cleanliness (three years of reconstructable P&Ls), owner-dependency (can the business survive a 90-day owner handover), and customer concentration (no single account above 20% of revenue). Industry sets the multiple range; these three factors decide where inside the range the business lands.