For Main Street business owners
Sell your business.
Matched to the right broker.
Reviewed by Rob Ismoilov — M&A AdvisorWhat we do
Every step of the seller's journey.
Industry-calibrated valuation
Free 5-minute Exit Calculator that applies your industry's actual SDE and EBITDA multiples plus 8 quality adjustments.
Exit Readiness Score
5 dimensions buyers actually diligence: financials, management depth, customer concentration, legal structure, owner dependence.
Improvement plan
Top 3 gaps in your business ranked by dollar-value upside. Close them before you go to market for materially higher offers.
Broker match
vetted brokers matched to your industry, state, and deal size. Real deal history, verified reviews, response times in hours.
The path
From today to closing day.
Every seller starts on the same 9-stage path. We meet you where you are and take you the rest of the way — starting with a broker match if you already know you're going to market, or a readiness assessment if you have prep to do.
Step 1 — You are here
Business Assessment
Answer 15 quick questions about your financials, operations, and exit intent. Takes under 5 minutes and stays private.
Step 2
Exit Readiness Score
See your 0–100 readiness score across five dimensions: financials, management depth, customer concentration, legal structure, and owner dependence.
Step 3
Value Optimization
Close the top 3 gaps in your readiness score. Owners who improve before going to market typically see 10–25% higher offers.
Step 4
Advisor Match
Get matched to the M&A advisors and business brokers statistically most likely to close a transaction like yours.
Step 5
Buyer Market
Your business is presented to a curated set of qualified buyers — strategics, search funds, family offices, and PE — matching your industry and size.
Step 6
Letter of Intent
Compare multiple LOIs side-by-side with structure, financing, timeline, and cultural fit scored consistently.
Your financials never appear on a public listing.
Unlike listing marketplaces, your P&L, revenue, EBITDA and business details are never public. Only the brokers you request intros with see your details, and every access is logged. When you're ready to go to market, your matched broker introduces you privately to qualified buyers.
Or start with your industry
Category-specific playbooks.
Each page below is a practitioner playbook for that specific industry — prep priorities, active acquirers, deal-structure norms, and a 7-section how-to-sell guide. Multiples shown are the current SDE range for a well-run owner-operator business in the category.
Sell my HVAC business
3–4.5×HVAC has been the most active home-services roll-up category for the last five years. Buyers pay premiums for recurring maintenance contracts and route density.
Read playbookSell my Plumbing business
2.75–4×Residential plumbing with a service-agreement book commands strong multiples from strategic and PE buyers.
Read playbookSell my Electrical business
2.5–3.75×Licensed residential and light-commercial electrical contractors with recurring service revenue.
Read playbookSell my Pest Control business
3.5–5×Recurring-revenue driven category. Route density and customer-retention rates drive the top of the range.
Read playbookSell my Roofing business
2–3.25×Project-based revenue keeps multiples lower than subscription categories. Insurance-heavy books trade at a slight discount.
Read playbookSell my Landscaping & Lawn Care business
2.25–3.5×Commercial maintenance contracts drive premiums; residential-only books cluster near the low end.
Read playbookSell my Restoration (Water / Fire / Mold) business
3–4.25×Insurance-driven demand and 24/7 dispatch capabilities support strong buyer interest from national franchisors and PE.
Read playbookSell my Cleaning Services business
2–3.25×Commercial janitorial with contracts trades higher than residential; recurring revenue is decisive.
Read playbookSell my Pool Service & Repair business
2.75–4×Recurring service contracts and route density set the ceiling. Seasonality is a headwind.
Read playbookSell my Garage Doors business
2.75–4×Emerging rollup category. Strong buyer interest from PE-backed platforms in the Southeast and Southwest.
Read playbookSell my Painting Contractors business
2.25–3.5×Franchise systems (CertaPro, Five Star, WOW 1 DAY) plus regional roll-ups drive steady deal flow. Commercial-heavy books and employee-labor operators trade at premiums to subcontracted residential-only shops.
Read playbookSell my Junk Removal & Hauling business
3–4.5×Franchise-dominant category (1-800-GOT-JUNK, College Hunks, Junk King) with growing PE roll-up activity. Multi-truck operators in dense metros command the top of the range.
Read playbookSell my Tree Service & Arboriculture business
2.75–4×Plant health care recurring revenue is the premium lever. Buyers include Davey, Bartlett, SavATree (PE-backed), and Monster Tree Service (Authority Brands franchise).
Read playbookSell my Insurance Agency business
2.5–4×P&C agencies trade at premium multiples thanks to sticky commission renewals and consolidator demand.
Read playbookSell my Accounting & CPA business
1.5–2.75×Priced primarily on recurring fees. Tax-only books trade lower; advisory and outsourced-CFO books trade higher.
Read playbookTopic cluster
How to Sell a Business
The seller's playbook — from the decision to sell through choosing a broker, negotiating LOI, and closing.
Also in this cluster — 10 pages
Seller registration
Create a private seller account in under 60 seconds. Anti-spam gated by a 6-digit email code.
10-step sales process
What actually happens between decision-to-sell and closing — 9-12 month timeline, deliverables per step.
24-month pre-sale readiness
The prep window that materially moves your exit valuation — books, KPIs, concentration, management depth.
Sold businesses — market data
Median SDE and EBITDA multiples by industry, days-to-close, and buyer-type mix.
When should I sell my business?
The four signals that tell you the timing is right, and the three that mean waiting is more valuable.
How long does selling a business take?
9-12 months is typical. Here's what each phase eats and where deals actually stall.
Business sale timeline dataset
Phase-by-phase duration bands segmented by preparation quality. Free CC BY 4.0 with CSV / JSON / SVG downloads.
Silver Tsunami — U.S. exit map
Interactive tile-grid map of U.S. business ownership by owner age plus estimated trapped-wealth ranges by state. Free CC BY 4.0 with CSV / JSON / SVG downloads.
Seller FAQ
20 questions every first-time Main Street seller asks about brokers, valuation, taxes, and confidentiality.
How much is my business worth?
Free, 5-minute, industry-calibrated valuation range plus Exit Readiness Score.
Ready to talk to brokers?
Get matched in 3 minutes.
Answer three quick questions. We'll route you to the 3–5 vetted brokers most likely to close a deal like yours.