Your Exit PathYourExitPathby Main Street Wealth

Free interactive tool · CC BY 4.0

Predict my
buyer.

A live probability model across the five Main Street buyer types — Individual, Strategic, Search Fund, PE Consolidator, PE Platform. Every result includes a full factor-by-factor breakdown, so if the model says Search Fund 42% you can see exactly which of your inputs drove the number. Nothing is submitted or stored.
By Main Street Wealth M&A AdvisorsReviewed by Rob Ismoilov · M&A Advisor

The predictor

Enter four inputs. See who's likely buying.

The model updates as you type. Every buyer type carries a real published sweet-spot range and industry-affinity profile; the chart shows how your inputs compare against each. Numbers reflect relative likelihood of closing, not what your business will fetch.

Your business

Tell us four things.

Everything updates live as you type. Nothing is submitted or stored — the model runs entirely in your browser.

Annual owner cash flow — net income + owner comp + interest + depreciation + one-time addbacks.

Trailing 12 months. Only meaningfully affects the PE Platform score.

Used to route the broker match — doesn't change the probability model.

Your most-likely buyer

30%Strategic

A regional competitor buying a book of business, customers, and technicians.

Probability distribution

Across the five Main Street buyer types.

Strategic30%
PE consolidator29%
Search fund21%
Individual buyer16%
PE platform4%

Bars normalised to sum to 100%. A near-zero bar doesn't mean "impossible" — it means the buyer type rarely closes on a business with this profile.

Why these three

Full breakdown of the top three.

Every buyer type's raw score is a sum of the same four factors, normalised so the five probabilities add to 100%. Here's what moved each of the top three either up or down.

#1 · 30% probability

Strategic / regional competitor

$250K–$3M SDE sweet spot

Strategic acquirers are already in your industry — either a bigger regional competitor rolling up market share or an adjacent business expanding services. They pay for customer overlap, gross margin, and technician retention. Deals close fast because they know the business already. Common in HVAC, plumbing, electrical, roofing, and restoration.

Typical multiple

Typical SDE multiple

2.8×–4.0×

Days to close

90–150 days

Financing

Cash from balance sheet or bank line of credit; occasional seller note for indemnification.

Factor breakdown

Base market presence

Strategic averages roughly 25% of Main Street closings before per-deal adjustments.

+25

Industry fit

HVAC & refrigeration services is a strong preferred vertical for this buyer type.

+25

SDE size fit

$600K SDE sits inside this buyer's $250K–$3M sweet spot.

+30
Raw score (clamped 0–100)80
What they diligence: Customer overlap, technician retention risk, and recurring maintenance revenue.

#2 · 29% probability

PE consolidator (bolt-on to existing platform)

$500K–$3M SDE sweet spot

PE consolidators are already running a platform in your industry and are looking for tuck-in acquisitions to add scale, geographic reach, or capability. They're active in HVAC, plumbing, dental, veterinary, home health, restoration, and IT services. They pay premium multiples but expect institutional-quality financials, tech-forward operations, and technicians willing to stay.

Typical multiple

Typical SDE multiple

3.5×–5.5×

Days to close

90–150 days

Financing

Cash + rollover equity from the seller (typical 10–20%). Fast close because the platform has PE dry powder ready.

Factor breakdown

Base market presence

PE consolidator averages roughly 20% of Main Street closings before per-deal adjustments.

+20

Industry fit

HVAC & refrigeration services is a strong preferred vertical for this buyer type.

+25

SDE size fit

$600K SDE sits inside this buyer's $500K–$3M sweet spot.

+30
Raw score (clamped 0–100)75
What they diligence: Integration risk with the parent platform, technician / clinician retention, and EBITDA quality after add-backs.

#3 · 21% probability

Search fund (solo acquirer with institutional capital)

$500K–$2M SDE sweet spot

Search funds are individual searchers (usually MBA graduates) backed by 10–15 institutional investors. They target one business, buy it, and run it as CEO for 7–10 years. They gravitate to recurring-revenue B2B businesses — IT services, distribution, accounting, insurance agencies, niche manufacturing. They pay premium multiples for management-ready businesses and are known for thoughtful, patient diligence.

Typical multiple

Typical SDE multiple

3.0×–5.0×

Days to close

120–210 days

Financing

Investor equity + bank debt (often SBA-eligible). Structured with strong buyer-side protections.

Factor breakdown

Base market presence

Search fund averages roughly 15% of Main Street closings before per-deal adjustments.

+15

Industry fit

HVAC & refrigeration services is a good fit for this buyer type.

+10

SDE size fit

$600K SDE sits inside this buyer's $500K–$2M sweet spot.

+30
Raw score (clamped 0–100)55
What they diligence: Recurring revenue mix, management team readiness for a new CEO, and defensible market position.

The five buyer types

Every Main Street exit ends with one of these.

The model treats these five as the complete universe of Main Street acquirers. Sub-categories exist (family offices, franchise operators, ESOPs), but their deal economics look enough like one of the five below that collapsing them keeps the model transparent without losing signal.

$100K–$500K SDE sweet spot

Individual owner-operator (SBA-financed)

A single acquirer buying to operate the business, typically with SBA 7(a) financing.

Multiple
2.0×–3.0× SDE
Days to close
120–180 days
Base weight
30

$250K–$3M SDE sweet spot

Strategic / regional competitor

A regional competitor buying a book of business, customers, and technicians.

Multiple
2.8×–4.0× SDE
Days to close
90–150 days
Base weight
25

$500K–$2M SDE sweet spot

Search fund (solo acquirer with institutional capital)

A single searcher backed by 10–15 institutional investors acquiring a business to run for 7–10 years.

Multiple
3.0×–5.0× SDE
Days to close
120–210 days
Base weight
15

$500K–$3M SDE sweet spot

PE consolidator (bolt-on to existing platform)

A PE-backed platform adding another location or region to an established roll-up thesis.

Multiple
3.5×–5.5× SDE
Days to close
90–150 days
Base weight
20

$1.5M–$8M SDE sweet spot ($1M+ EBITDA)

PE platform (new platform investment)

A PE firm buying an established business to build a new roll-up platform around it.

Multiple
5.0×–8.0× SDE
Days to close
150–240 days
Base weight
10

Methodology · four factors

How the model gets to the number.

The formula is deliberately simple so every prediction is auditable. Base market presence + industry fit + SDE size fit + (for PE Platform) revenue fit, clamped to a 0-100 raw score per buyer type, then normalised across all five so probabilities sum to exactly 100%.

Additive score across four factors (base market presence + industry fit + SDE size fit + revenue fit for PE Platform), normalised so buyer-type probabilities sum to 100%. Industry affinities calibrated from IBBA Market Pulse buyer-type mix, BizBuySell Insight Report closing patterns, and SBA 7(a) individual-buyer transaction data. SDE sweet-spots calibrated to published range guidance from PE firms and search-fund investment thesis papers.

Formula

raw[bt] = baseWeight[bt]
        + industryAffinity[bt][industry]
        + sdeAffinity(bt, sde)
        + revenueModifier(bt, revenue)   // pe_platform only

clamped[bt] = clamp(raw[bt], 0, 100)

probability[bt] = clamped[bt] / sum(clamped) * 100

// rounded via largest-remainder so probabilities
// sum to exactly 100%

Sources

License · CC BY 4.0

Model definition, buyer-type profiles, and the industry-affinity matrix are released under CC BY 4.0. Attribution: yourexitpath.com/predict-my-buyer.

Predict My Buyer — Main Street Buyer-Type Probability Model (Your Exit Path, 2026). Retrieved from https://yourexitpath.com/predict-my-buyer. Licensed CC BY 4.0.

What this model is

A defensible signal of which buyer type is most likely to close on a business with a given profile. Covers 32 industries across 5 buyer types = 160 affinity cells.

What it isn't

A valuation. Multiple ranges shown per buyer type reflect typical bands, not what any specific business will fetch. Financial cleanliness, owner-dependency, and customer concentration move the multiple far more than geography or industry.

What to do with it

Use the top-ranked buyer type to filter your broker search — a broker with an active SBA-buyer roster is a different pick than one who runs competitive PE processes. Same seller, different broker for different outcomes.

From probability to actual buyer

Get matched to a broker who runs deals with your top buyer type.

The probability model tells you who's likely to close. The right broker knows the specific ones actively looking right now. Three-minute match form, free, vetted advisors only.

Sukhrobjon (Rob) Ismoilov, M&A Advisor

Schedule a consultation

Rob Ismoilov · M&A Advisor

Main Street Wealth M&A Advisors · 30 min · Free consultation

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