How much is your business worth?

3x–4.5x SDE / 5.5x–8.5x EBITDA

HVAC has been the most active home-services roll-up category for the last five years. Buyers pay premiums for recurring maintenance contracts and route density.

Value my Plumbing business

2.75x–4x SDE / 4.5x–7.5x EBITDA

Residential plumbing with a service-agreement book commands strong multiples from strategic and PE buyers.

Value my Electrical business

2.5x–3.75x SDE / 4x–6.5x EBITDA

Licensed residential and light-commercial electrical contractors with recurring service revenue.

Value my Pest Control business

3.5x–5x SDE / 6x–9x EBITDA

Recurring-revenue driven category. Route density and customer-retention rates drive the top of the range.

Value my Roofing business

2x–3.25x SDE / 3.5x–5.5x EBITDA

Project-based revenue keeps multiples lower than subscription categories. Insurance-heavy books trade at a slight discount.

Value my Landscaping & Lawn Care business

2.25x–3.5x SDE / 3.75x–6x EBITDA

Commercial maintenance contracts drive premiums; residential-only books cluster near the low end.

Value my Restoration (Water / Fire / Mold) business

3x–4.25x SDE / 5x–7.5x EBITDA

Insurance-driven demand and 24/7 dispatch capabilities support strong buyer interest from national franchisors and PE.

Value my Cleaning Services business

2x–3.25x SDE / 3.5x–5.5x EBITDA

Commercial janitorial with contracts trades higher than residential; recurring revenue is decisive.

Value my Pool Service & Repair business

2.75x–4x SDE / 4.5x–6.5x EBITDA

Recurring service contracts and route density set the ceiling. Seasonality is a headwind.

Value my Garage Doors business

2.75x–4x SDE / 5x–7x EBITDA

Emerging rollup category. Strong buyer interest from PE-backed platforms in the Southeast and Southwest.

Value my Painting Contractors business

2.25x–3.5x SDE / 4x–6x EBITDA

Franchise systems (CertaPro, Five Star, WOW 1 DAY) plus regional roll-ups drive steady deal flow. Commercial-heavy books and employee-labor operators trade at premiums to subcontracted residential-only shops.

Value my Junk Removal & Hauling business

3x–4.5x SDE / 5x–7.5x EBITDA

Franchise-dominant category (1-800-GOT-JUNK, College Hunks, Junk King) with growing PE roll-up activity. Multi-truck operators in dense metros command the top of the range.

Value my Tree Service & Arboriculture business

2.75x–4x SDE / 4.5x–6.5x EBITDA

Plant health care recurring revenue is the premium lever. Buyers include Davey, Bartlett, SavATree (PE-backed), and Monster Tree Service (Authority Brands franchise).

Value my Insurance Agency business

Guide

2.5x–4x SDE / 6x–10x EBITDA

P&C agencies trade at premium multiples thanks to sticky commission renewals and consolidator demand.

Value my Accounting & CPA business

Guide

1.5x–2.75x SDE / 3.5x–6.5x EBITDA

Priced primarily on recurring fees. Tax-only books trade lower; advisory and outsourced-CFO books trade higher.

Cluster pillarHow SDE and EBITDA Multiples Actually WorkThe plain-English guide to how buyers price your business.

Not in the list?

Restaurants, retail, manufacturing, SaaS, contractors — 17 more categories in the general calculator.

The 5-step wizard supports all 32 industries in the catalog with baseline multiples and 9 quality adjustments. Less industry-tuned than the tools above but still calibrated to your specific vertical.

Run the calculator

Beyond the valuation

What the valuation doesn’t tell you.

A valuation range answers “what’s it worth?” Three other questions decide whether that number is achievable — and they have their own tools.

Is my business ready to sell?

100-point sellability score across financials, management, concentration, structure, and dependence. A high valuation on a low-sellability business gets discounted or fails to close.

Score my business

Who would buy me?

Probability distribution across the five Main Street buyer types (Individual, Strategic, Search Fund, PE Consolidator, PE Platform) — different buyers value the same business differently.

Predict my buyer

Who's actually buying now?

Named active acquirers in your category — real PE platforms and strategic consolidators currently making Main Street acquisitions.

See the buyer pool

Net proceeds after taxes

Headline price → cash at close after taxes, fees, seller-note timing. The number that actually funds your post-sale life.

Model my proceeds

The seller's playbook

Prep priorities, active acquirers, deal structure, and closing — the practitioner playbook for going to market.

Read the playbook

Match with a specialist broker

3-minute intake matches you to vetted brokers who specialize in your industry, state, and deal size. Free.

Get matched

Common valuation questions

Answers before you touch a tool.

How is my business actually valued?

Main Street buyers price businesses on a multiple of profit. Under roughly $1M in profit, the multiple is applied to Seller's Discretionary Earnings (SDE) — net income plus owner's compensation and add-backs. Above $1M, it's applied to EBITDA. The multiple range comes from the industry (HVAC trades at 3.0–4.5x SDE; painting at 1.8–2.75x; SaaS at 3.5–5.5x). Where inside that range a specific business lands depends on 8–10 quality factors — financial cleanliness, owner dependence, customer concentration, recurring-revenue mix, management depth. Every tool on this page uses that same math; the industry-specific ones layer per-KPI percentile lifts on top.

What's the difference between the industry tools and the general calculator?

The general Exit Calculator (/exit-calculator) is a 5-step wizard that works for any of the 32 industries in the catalog. It applies the baseline SDE/EBITDA multiple for your industry, then layers 9 quality adjustments — size, financial quality, growth rate, owner dependence, concentration, recurring revenue, management team, documented processes, and business tenure. The industry-specific tools under /valuation/[industry] go deeper: they surface the 4–6 KPIs that actually drive value in that specific category (route density for pest control, service-agreement penetration for HVAC, chair fill rate for dental, etc.) and benchmark each input against real P25/P50/P75/P90 percentiles for owner-operator businesses in that vertical. Use the general calculator for a first-pass estimate; use the industry tool when you want to see where your specific KPIs land against peers.

How accurate are these estimates?

They're initial diagnostics — not formal appraisals. The multiples are drawn from published sources (IBBA Market Pulse, BizBuySell Insight Report, industry-specific PE platform disclosures). The per-KPI benchmarks come from a mix of trade-association data (ACCA for HVAC, PHCC for plumbing, franchise disclosure documents where applicable) and vetted broker practitioner data. What the tools can't see is qualitative signal — customer-relationship durability, management-team quality, regulatory risk in your specific niche. Use the number as a floor for negotiation and a target for pre-sale prep, then have a specialist broker validate it against your actual books before you go to market.

Is this the same as what a broker will quote me?

It's the same math a broker uses in pre-listing prep — the multiple range and the KPI lift methodology are standard practitioner rubrics. Where a broker's number will differ from these tools is (a) tighter industry data from their recent close comps, (b) qualitative reads on your books that a form can't capture, and (c) the specific buyer set they can reach on your behalf. Expect a broker's opinion to land within 15–25% of a well-prepared estimate here for a well-run business. If it's further off, either the broker is high-balling to win the engagement or your inputs need a second look — both are worth understanding.

Do I need to give up my email to see the number?

No. Every tool on this page runs entirely in your browser — nothing is submitted anywhere. No email, no account, no data collection. The tool numbers show instantly as you type. If you eventually want to match with a specialist broker who can validate the number and represent you, the /get-matched flow is 3 minutes and free — but that's optional and only kicks in when you're ready.

What if my business isn't in the industry list?

The industry-specific tools cover 15 categories where we have deep KPI benchmark data (13 home services plus insurance agencies and accounting practices). For everything else — restaurants, retail, manufacturing, distribution, healthcare, SaaS, IT services, general contractors, etc. — use the general Exit Calculator. It supports all 32 industries in our catalog with baseline multiples and quality adjustments. The result is less industry-tuned but still much better than a generic 'multiply EBITDA by 4' shortcut.

Topic cluster

Business Valuation

How buyers actually price Main Street businesses — SDE and EBITDA multiples, industry benchmarks, and the eight factors that move the number.

Also in this cluster — 8 pages

Free exit calculator

Industry-calibrated valuation range in 5 minutes with no signup required.

Business sale multiples dataset

22-industry benchmark table with SDE + EBITDA multiple ranges, days-to-close, and primary buyer types. Free CC BY 4.0 with CSV / JSON / SVG downloads.

Buyer Demand Index

0-100 composite Buyer Demand Score for 150 (metro × industry) tuples across the top 25 U.S. metros and six Main Street industries. Free CC BY 4.0 with CSV / JSON / SVG downloads.

Predict My Buyer

Interactive probability model across the five Main Street buyer types (Individual, Strategic, Search Fund, PE Consolidator, PE Platform). Live results with per-factor transparency.

Sellability score

Score across the five factors buyers actually diligence — financials, management, concentration, structure, dependence.

Net proceeds waterfall

Headline price → cash at close after taxes, fees, and seller-note timing.

Market-wide multiple benchmarks

P25–P75 SDE and EBITDA ranges by industry, sourced from IBBA + BizBuySell.

Main Street industries overview

The macro M&A landscape across home services, professional services, and consumer verticals — where buyer demand is highest and which buyer type is likely to close.